MARTA is changing the way elderly care is offered today, tackling the €18B market in the DACH region alone.
Germany alone has more than 4m elderly seeking at-home care opposed to only 280.000 caregivers working in the ambulant care sector, thereby opening up the opportunity and relying on annually over 600.000 live-in caregivers from OECD countries coming to Germany to fill the gap.
With its algorithm-based marketplace, marta enables successful matchmaking between careseekers and caregivers and significantly decreases costs and complexity for families seeking care for their elderly relatives while increasing caregivers’ earnings. Emphasizing transparency and a more human experience, marta aims to improve the quality of elderly care and addresses a pressing societal issue at the same time.
All around the world, families with relatives in need of care and on the other side caregivers themselves are facing similar hardships: organizing care is difficult and time-consuming, the market is fragmented and lacking transparency, legal security and expert guidance. Yet, as the population worldwide ages, ederly care is becoming increasingly important. With existing solutions for elderly care there are up to 6 intermediaries involved, and four out of five placements fail. marta’s platform leverages data and a proprietary matching algorithm which creates a self-service platform which eliminates such foreseeable failures entirely.