Content Analytics provides deep insight into on-site search rankings, content quality, product assortment, product naming, and product purchase associations to improve discoverability and increase sales.
Content Analytics analyzes an ecommerce website, performs semantic, natural language and content analysis. The results are linked to a dashboard, showing which items are incorrectly positioned, presented or categorized. Accordingly, the site operators may then re-do the underperforming products mention and increase revenue.
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